Rohan Puri of Stable on Making EV Charging Profitable with Smart Sites and Dynamic Pricing
Summary
If you care about the future of EV charging — whether you're deploying stations, investing in infrastructure, or just want a smoother road trip experience — this episode is a must-watch. Rohan Puri, CEO of Stable, breaks down why most charging sites underperform, how data-driven decisions can dramatically improve ROI, and what it takes to build a network that’s both profitable and user-friendly. From dynamic pricing strategies and rideshare trends to a vision of vehicles bidding for the best charge, this conversation reveals what’s really shaping the next wave of EV infrastructure. Don’t miss it — the insights here could change how you think about the entire charging ecosystem.
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Takeaways
If you care about the future of EV charging — whether you're deploying stations, investing in infrastructure, or just want a smoother road trip experience — this episode is a must-watch. Rohan Puri, CEO of Stable, breaks down why most charging sites underperform, how data-driven decisions can dramatically improve ROI, and what it takes to build a network that’s both profitable and user-friendly. From dynamic pricing strategies and rideshare trends to a vision of vehicles bidding for the best charge, this conversation reveals what’s really shaping the next wave of EV infrastructure. Don’t miss it — the insights here could change how you think about the entire charging ecosystem.
⚡ Tune in now and don’t forget to Subscribe to our new newsletter!
Plus check out our new consultancy site: Grid Connections Consulting
Takeaways
- Smart pricing = higher margins
Most charging networks update prices quarterly (or less). But by adjusting rates weekly based on demand, Stable clients have seen double-digit margin improvements — proving that dynamic pricing is a powerful, underused lever in EV charging profitability. - Competition can boost utilization
Contrary to industry assumptions, Rohan shares how placing EV chargers near competitors often increases usage for both networks — echoing the “dealership effect” where clustering drives more foot traffic and customer trust. - Rideshare drivers reveal hidden patterns
While often overlooked, rideshare EV drivers show distinct usage and price sensitivity behaviors, offering an early signal for identifying high-demand locations — especially near airports and city hubs. - Regional investment is replacing national coverage
As public incentives slow, private capital is flowing into regional fast-charging strategies, with most networks now adopting a “portfolio approach” that mixes high, medium, and low-utilization sites to manage risk. - Software is the new differentiator
With hardware becoming increasingly commoditized, CPOs that embrace software optimization — from adaptive pricing to demand forecasting — will be the ones who thrive in the post-subsidy EV charging economy. - Charging reliability is improving — but slowly
Stable doesn’t directly fix charger uptime, but its software helps operators detect underperformance through pricing and usage anomalies, giving networks a new tool for monitoring site health without extra hardware.
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